Darren Cooke

Darren has been a financial adviser since 1992 establishing his own business in 2013 to provide full financial planning to a small number of clients and their families.

In 2016 a Panorama documentary on a pension scam spurred Darren to establish a House of Commons petition calling for a ban on cold calling for pensions as this was the primary method used by scammers to target their victims. He then spearheaded that campaign gaining support across the pensions industry, advisory profession and media.

The ban was then announced by the then Chancellor Phillip Hammond in his budget speech in the November of 2016. The battle did not end there and continued pressure was required on a government distracted by other issues before the ban finally passed into law in January 2019.

He is a regular contributor to FT Adviser and commentator in trade and high street press pushing for increased consumer awareness and engagement with financial advice and planning whilst also pushing for the profession to raise standards and the quality of advice.